Census 2020 Campaign: Final Measurement Report

The California Complete Count Office (CCCO) implemented the Census 2020 Communications Campaign to provide culturally sensitive and relevant information about Census 2020 to California's 15 hardest-to-count (HTC) populations, with the objective of motivating these populations to complete the 2020 Census form. The campaign combined multi-platform media at the state level with outreach strategies implemented at the region, county and city levels by community partner organizations.